What is Direct Trade?

  • Updated

Direct Trade means we go straight to the source to deal directly with farmers. This cuts out many of the steps that you find in the usual hands-off supply chain approach, which means a fairer deal for farmers.

This sourcing model means we can pay a premium price for a premium product – on average 55% above the Fairtrade base rate.

For a more detailed look at how we’re working to fix the industry, take a look at Our Mission.

Was this article helpful?

0 out of 0 found this helpful



Article is closed for comments.